Ways to Shoot Video Like a Pro

Marketing has taken a whole new dimension since the entry of the internet. Almost everyone has access to the internet nowadays, and that has shaped the way that many things are done, including marketing. With internet marketing, marketing campaigns can target demographics, sexes, age, and a host of other things, more accurately based on the internet usage of users. One of the most effective ways to market online is through videos. That is the reason why we are now going to look at some of the ways to shoot videos like a pro.

Ways to Shoot Video Like a Pro

Ways to Shoot Video Like a Pro

RTFM

You need to know the camera that you’re going to use very well in order to get the best out of it, and that means reading the manual and understanding it.

Be prepared

You need to always be ready with everything that you’ll need for the video shoot. Some of the things that you’ll need to ensure you have include:

  • Batteries
  • Blank tapes, where necessary
  • Lens clearing cloth
  • Tripod
  • Battery charger/ power supply
  • Power supply extension chord
  • Duct tape for taping down the extension cord to avoid tripping
  • Lighting gear
  • Lens filters
  • Microphones

Use a tripod

In order to avoid shaky videos, using a tripod is necessary. It gives steady footage and your hands will be free to do other things such as zooming or even getting into the image. If you don’t have a tripod, you can lean against something steady like a wall, prop your elbows, bending knees, or even sitting flat on the ground.

Raise the lights

A good video shoot lies in the lighting and most cameras don’t have good lighting solutions. This means bringing supplementary lighting or shooting outdoors where there is natural light. Avoid shooting the videos under direct sunlight when it is overhead since it can cast shadows.

Ace the audio

Aside from lighting, audio is also very important and one should make sure that it is on top of the game. Go for a camera that also comes with a jack so that you can add an eternal microphone so that you can get the microphone as close to the subject as possible without ruining the shot.

Augusta Movers

You can take videos anywhere using some of the tips mentioned above, but there is also the option of looking for greener pastures. To do this, one would probably have to move to a place where their type of photography is more appreciated or readily available. If one owns a studio, moving all of the equipment can be very tricky since they can be bulky and could easily get ruined during the move. In such situations, it is best to have professional movers such as Augusta Movers, one of the best packaging companies Torontos.

Augusta Movers are located in Toronto, Canada, and are professionals when it comes to handling and packaging your equipment. They come licensed, insured, and highly trained, meaning that you can trust your equipment with them. Serving the greater Toronto area, Augusta Movers have many positive reviews from clients, and they mainly specialize in:

  • Residential moving services
  • Commercial moving services
  • Small business moves
  • Storage
  • Packing supplies

Summary

With the tips above, you can shoot good videos everywhere you go. Videos do very well in all parts of the world and if you ever need to move, professional movers such as Augusta Movers can get your equipment wherever you’re moving to in one piece and with peace of mind.

Step up your Video Marketing Game in 2018

Everything is about making videos, since they easily bring out the message that one would like to portray, making it easier for people to understand the point that one is trying to put out. Everyone is making videos from kids in elementary schools right up to big corporations. Videos have become one of the most effective marketing methods on this planet, and especially due to the fact that almost everyone has access to the internet. This means that the videos can reach a wide audience across the globe and not just limited to certain geographical locations, age groups, or sexes. In this article, we are going to take a look at some of the ways that one can step up their video marketing game in 2018.

Step up your Video Marketing Game in 2018

Step up your Video Marketing Game in 2018

Key to Video Marketing: Get started!

Most people will probably think that it costs an arm and a leg to produce good quality videos but that is a thing of the past, because all that you need today is a smartphone with a good camera, good lighting, and a good external mike to get started. When it comes to marketing, speed is king and the sooner that you pitch the videos, the better. One can start out small and take it from there, instead of waiting for the day you’ll have a fortune to produce the video.

Work smart: Use DIY tools

Nowadays there are digital tools that make everything easier. There are apps that you can use to edit the videos, create animations and do a host of other things that would have otherwise seemed very complicated. You don’t even need an assistant with technical knowhow to do this for you since even children can use some of these apps efficiently.

Relevance is King: Start Optimizing!

You need to figure out the platforms that the videos are targeting before making your video, so that you know the story technique to use. YouTube, Facebook, and Vimeo are some of the platforms that you can use, tailoring each video for each platform. You’ll, for example, find that most people don’t use Facebook videos to learn new things or watch reviews since it is a platform where people want to connect with their friends or simply distract themselves from work. What they are doing. The same goes for Instagram.

Follow the trend: Leverage live streaming

Live streaming is trending at the moment, whether on Facebook or YouTube and you’ll notice that such videos attract a greater viewership.

Plan ahead: Reserve one day of the week for Video Creation

You need to have consistency and this probably requires setting a day to record all the videos that you’ll need as compared to doing small 2-3 minute videos every week or every other day. It will save you lots of time that would be spent setting up, and since you’ll be more focused, things will run smoother.

Brandstein

Another thing that you’ll need for your company is branding, and that is where companies like Brandstein come in. based in Oulu, this is an advertising agency that focuses on giving their clients robust brand-building tools based on knowledge and experience. They aim to create competitive, interesting, distinctive, and memorable brands. They advise their clients accordingly as well as support the brand goals.

Summary

Marketing and branding are a big part of any businesses success and it is important to use the most effective tools. Videos are one great way of shooting your business into the limelight. You will need a professional branding company such as advertising agency Brandstein to take care of your branding if you would like the best results.

Make Your Music Video Up and Coming With These Steps!

Music videos are not always about gorgeous dancers in too-tight clothes and dizzy camera moves. Some folks, even with high budgets fail to come up with something jaw-dropping. Then, there are others who do a mind-blowing job even on a budget.

So, what are those things that make your music video successful? It happens when all the steps in video making are well aligned and well-coordinated. You cannot just start with a video camera in your hand. You need to get things ready in advance of planning.

Follow these steps to get things done in a right way:

Come up with the idea:

The success of your video pivots on your idea. A great idea in combination with proper implementation cannot stop you to succeed in music video industry. Whether you are singing your own song or picking one to make a video, make sure you come up with something exclusive. Listen to the song again and again and see what you can make out of it.

Assemble the team:

Once the concept for the video is ready. The next thing to do is assembling the team. Put your concept in front of you and figure out what skills you need to put your idea into a video. You cannot do all by yourself. You would need music video editing software, and hair and make-up artists, and a lot more. Team up with the people who have the skills you need. You can hire skilled freelancers.

Set your budget:

Budget planning is important whether the idea is simple or complex. You need to set the budget for labor, equipment, and promotion. Besides the production equipment, you should have your music instruments ready as well.

Make Your Music Video Up and Coming With These Steps!

Make Your Music Video Up and Coming With These Steps!

If your music is based on drums, make sure you have a right kit of drums. The quality of your music would also depend on the quality of the musical instrument. Most people try to stick to their traditional drums that are quite difficult to adjust and require plenty of space. They also create noise. Why hold onto the drums that can do nothing but cause pain.

Electronic drum sets out there in the market are everything you might want. They have a whole lot of features and specification and require only a little space. Most importantly, they would not break the bank. These digital drums have an endless range of unique sounds. Besides, you can select your own settings.

You can mix your own ideas with their list of sounds and bring out some things exclusive. These sets can work best for you regardless of you being a beginner or a professional. Its sounds are not genre-specific. They have a diverse range that includes R&B, progressive rock, hard rock, electronic rock, soft rock, and pop. You would find the best drum brands at DrummingPalace.com.

Search for locations:

You have an idea in your mind and you must know the kind of place it should be implemented. It can be an amusement park, beach, city, mall or someplace else. The production studio is one of the options as well.

Shoot:

Here comes the main part. Be in the decided place with your crew and direct the video. It is better to complete shooting in one day or two. It would save a lot of your expense.

Edit & Promote:

Now you have a video in raw form. The next step is editing. Edit it yourself or hire a professional. The video is done and ready to be released. Now promote it on social media or via other advertising means.

Social Cinema Marketing: Why it’s Important to Your Business

The traditional forms of marketing are slowly ebbing away with the advent of the internet. Most people spend most of their time on the internet using computers, tablets, and smartphones, and it has quickly turned into a marketer’s heaven. This is where most of the marketing is done nowadays, and one of the best things is that it comes at a fraction of the cost that people were spending on traditional marketing methods like print media, radio, and television. There are many forms of internet marketing but one of the most popular ones is social media marketing. This type of marketing takes advantage of the social media sites where people spend most of their time such as Facebook, Twitter, Instagram, and Pinterest.

This social media marketing can either be free or paid, although I believe that the paid social media marketing is better since it is easier to target your niche audience based on certain parameters such as location, age, and interests. It is important for you to have social media pages and websites, where the leads can redirect. This are also the platforms where one can interact with their potential and existing clients. As a matter of fact, most companies are nowadays offering their customer care services through their social media pages and groups. Facebook commands the largest number of subscribers, making it the most popular social media site for one to market.

Social cinema marketing is important for businesses as has been seen before the launch of several movies such as Guardians of the Galaxy and The Amazing Spiderman 2. They created short clips of their movie characters and streamed them on sites like Pinterest along with the trailers of the movies and the movie release dates. This made people anxious to watch the movies when they were finally released, being that they could already relate to the characters. There is the fact that many people have moved away from theaters and they prefer to buy and download the movies online, which makes it better sense to do social cinema marketing.

Gamification is another social media marketing tactic that is taking the world by storm. Popular books and movies are being turned into games, and a good example is Hunger Games. This is a series of young adult books that gained popularity when they were launched as games, even prompting the producers to make a movie that got plenty of interaction on Facebook. As a matter of fact, thanks to Facebook, the theaters were packed, a good reason to believe that the platform can bring people back to the theaters.

Social Cinema Marketing: Why it’s Important to Your Business

Social Cinema Marketing: Why it’s Important to Your Business

Digital Asset Management Software: The Critical Addition to Your MarTech Stack

Along with the marketing, it is also important to make sure that systems are in place to ensure that the companies are working efficiently. Digital asset management software is one of the things that people should consider using for their businesses, since it will keep all of the data and digital filing systems are organized. Initially, DAMs only dealt with cloud filing but today there are companies that can’t do without them in their daily activities. Below are some of the things that DAMs can do for your business:

  • Become the engine of the martech stack
  • Better address the creative process
  • Closely tie images and videos with data and copy using third-party integrations and more robust metadata management
  • manage video content better
  • reduce the reliance on external agencies
  • Embrace AI

Food Network, HGTv, Travel Channel and DIY Network are some of the companies that have incorporated DAMs into their systems by using a DAM called Network Interactive.

Summary

With the right marketing tactics, your business can flourish better than you had ever imagined, and with the right digital management software, everything will run efficiently.

Choosing The Right Fishing Reel

Fishing is a great way to enjoy nature. Not only is it peaceful, but it also has many health benefits too. In addition to that, fishing is the only sure way of getting the freshest fish for your family and we all know how beneficial a fish diet is.

In order to maximize on your fishing experience, you need the right gear and that includes the best bass fishing reels. Even though you may have the right pole and line, nothing beats having the right reel. In order to end up with the right reel, you have to first know the type of fishing reels in the market. They include:

Choosing The Right Fishing Reel

Choosing The Right Fishing Reel

Spincast reel

They are taken more like introductory reels. They are the most common since they are easy to use. You will find them common with kids as well as adults who are newbies to fishing. In order to use them, all you need to do is press a button and flick your wrist to where you want your lure to go and that is it. It does not need a lot of effort and it is also pocket friendly. It is the best bet for beginners for them not to give up on their new hobby.

Spinning reels

It is also one of the most popular reels that you will find. They offer so much flexibility since they come in many varieties to suit different users. With this kind of reel, users have more control of the reel as compared to spincast reels. The bait is placed at the bottom of the reel unlike the spincast where it is placed at the top. It is a great choice if you are surf fishing and if you are looking for a medium sized fish.

Baitcasting Reel

They are not newbie reels since they are advanced. Despite being advanced, they are considered conventional since they have been around for a long time. It is a great choice if you are looking for a large and strong fish. They are not only strong and durable but they also offer a lot of accuracy. They however have a tendency to limit your casting range since they are heavy duty.

Trolling reel

They are more or less like the baitcasting reel only that they are not meant for casting. Just like the baitcasting reel, they are also best suitable for catching large fish such as catfish or the lake trout.

When looking out to purchase a fishing reel, not only is the type of reel important. You need to know the kind of fish that you are hoping to catch, the location that you are planning to fish, your skill level, and your budget among many other factors. When you have decided on a certain type of fishing reel, it is important to do a vast research and comparison in order to end up with the best fishing reel for your need.  Going through reviews of a certain reel also help a great deal.