Social Cinema Marketing: Why it’s Important to Your Business

The traditional forms of marketing are slowly ebbing away with the advent of the internet. Most people spend most of their time on the internet using computers, tablets, and smartphones, and it has quickly turned into a marketer’s heaven. This is where most of the marketing is done nowadays, and one of the best things is that it comes at a fraction of the cost that people were spending on traditional marketing methods like print media, radio, and television. There are many forms of internet marketing but one of the most popular ones is social media marketing. This type of marketing takes advantage of the social media sites where people spend most of their time such as Facebook, Twitter, Instagram, and Pinterest.

This social media marketing can either be free or paid, although I believe that the paid social media marketing is better since it is easier to target your niche audience based on certain parameters such as location, age, and interests. It is important for you to have social media pages and websites, where the leads can redirect. This are also the platforms where one can interact with their potential and existing clients. As a matter of fact, most companies are nowadays offering their customer care services through their social media pages and groups. Facebook commands the largest number of subscribers, making it the most popular social media site for one to market.

Social cinema marketing is important for businesses as has been seen before the launch of several movies such as Guardians of the Galaxy and The Amazing Spiderman 2. They created short clips of their movie characters and streamed them on sites like Pinterest along with the trailers of the movies and the movie release dates. This made people anxious to watch the movies when they were finally released, being that they could already relate to the characters. There is the fact that many people have moved away from theaters and they prefer to buy and download the movies online, which makes it better sense to do social cinema marketing.

Gamification is another social media marketing tactic that is taking the world by storm. Popular books and movies are being turned into games, and a good example is Hunger Games. This is a series of young adult books that gained popularity when they were launched as games, even prompting the producers to make a movie that got plenty of interaction on Facebook. As a matter of fact, thanks to Facebook, the theaters were packed, a good reason to believe that the platform can bring people back to the theaters.

Social Cinema Marketing: Why it’s Important to Your Business

Social Cinema Marketing: Why it’s Important to Your Business

Digital Asset Management Software: The Critical Addition to Your MarTech Stack

Along with the marketing, it is also important to make sure that systems are in place to ensure that the companies are working efficiently. Digital asset management software is one of the things that people should consider using for their businesses, since it will keep all of the data and digital filing systems are organized. Initially, DAMs only dealt with cloud filing but today there are companies that can’t do without them in their daily activities. Below are some of the things that DAMs can do for your business:

  • Become the engine of the martech stack
  • Better address the creative process
  • Closely tie images and videos with data and copy using third-party integrations and more robust metadata management
  • manage video content better
  • reduce the reliance on external agencies
  • Embrace AI

Food Network, HGTv, Travel Channel and DIY Network are some of the companies that have incorporated DAMs into their systems by using a DAM called Network Interactive.

Summary

With the right marketing tactics, your business can flourish better than you had ever imagined, and with the right digital management software, everything will run efficiently.

Getting A Recreational Kayak

If you are doing paddling for fun and not necessarily for professional purposes, then you would want to consider getting a recreational kayak. Recreational Kayaks are well suited for casual recreational use such as paddling on calm protected waters. They have been made in a different way from the performance kayaks that have been made for professional use. Recreational kayaks are also meant for those who are not very skilled paddlers. When you are new in the world of Kayaks, it may be a challenge choosing a recreational Kayak. Some of the best recreational kayaks in the market include:

Getting A Recreational Kayak

Getting A Recreational Kayak

Lifetime Manta Tandem Kayak

It is one of the favorite kayaks according to amazon ratings. It has been made in such a way that the sitting part is hard with three sitting wells that can support two adults and a child or a pet. It can support weight of up to 425 pounds.  The kayak has a length of 12 feet and a weight of 57 pounds. Upon purchase, it comes with a kit that has two paddles and backrests.

Old Town Canoes and Kayaks Vapor 10 Recreational Kayaks

It has been made in an ideal way to be able to cruise on calm waters. From amazon ratings, it has been rated 5 out of 5. It has a length of 10ft and is great for solo paddling. It is lightweight and tracks well which makes is suitable for a beginner. It offers great comfort as it comes with a cushioned seat and seatback as well as thigh pads that are padded and glide track foot braces.

Sea Eagle SE370K Inflatable Kayak with Pro Package

If you are looking for a recreational kayak to use with your family, then this is the right kayak for you. It is very spacious and can handle up to three people and everything you need. It comes with a high output air pump, repair kit and also 2 paddle aluminum oars.  When fully inflated, the boat has a length of 12 feet, has a weight of 32 pounds and can handle a total weight of 650 pounds.

Sun Dolphin Aruba 10 Ft. Sit-In Kayak

This is a fancy one person recreational kayak. It is 10 ft. in length, has a spray deflector collar, adjustable for braces as well as a lot of storage. It can hold a weight of up to 250 pounds. The kayak is also lightweight and easy to carry around as it has a weight of only 40 pounds. It is very budget friendly and comes in only two colors, either red or blue.

Those are just some of the best kayaks though there are many more. In order to find the best kayak for your needs, you have to first define your needs.  When you do your due diligence you will easily get what you are looking for. When doing your research, d not skip on the reviews part as they will give you a preview on what to expect with the kayak.

Software Developments Your Production Firm Needs

It is tough to become successful in video production these days.  The market is incredibly competitive because of the ease of getting your hands on filming equipment.  Just about anyone can become a video producer nowadays and many rookies are enjoying tremendous success by creating and uploading short videos on sites like YouTube or Instagram.

Lots of video producers enjoy insane popularity and profits when their simple DIY videos are adored or liked by thousands of people on social sites.  YouTubers often get thousands of views for videos and these videos often lead to great careers, good advertisement incomes and much more. But what software do you need to create successful videos?  What exactly do you need to start marketing yourself as a business?

Software Developments Your Production Firm Needs

Software Developments Your Production Firm Needs

A website is a basic must

The first thing you will need is a website.  Sure, you are likely to share content on YouTube but a website is great for guiding customers your way.  They can check out samples of your work, find out what your availability is, check out your services and get ahold of your contact information.  Drupal sites are absolutely incredible because these sites have infrastructure that makes it easy to share information on various online platforms and features e-commerce solutions that makes it much easier to do all your business in one place. drupal development company can create you a superb looking site that has all the needed features for easy online management.

Mobile app

Mobile apps are very popular business tools and more companies are starting to invest in these solutions because apps often make it a lot easier for customers to purchase or use your services.  Mobile app development is also a lot more affordable than ever before thanks to great designers that can handle these challenging software developments for you.

Database development

A database from which you can manage your videos and business can be great for securing information.

Cloud-based technology

Cloud-based technology is great for simplifying your company.  You can share information with colleagues, associates, customers and more or simply use your cloud-based solution for secure storage of sensitive or critical information.

Social media sites

Social media sites like Facebook and LinkedIn is superb for luring customers to your website.  You can share all your latest video production services and specials on these sites and give customers glimpses of your superb work.

A blog

Blogs are very handy for demonstrating your services and can be very handy to make some extra cash.  Blogging is great fun and good blog content is amazing for improving your website SEO and for boosting your overall digital visibility.

With the right software developments, your production film can soar above other production companies and you will be able to make your mark a lot easier and quicker.  Get the customers you need for a successful business by investing in the right online front and by using the right software developments so your online tasks will become a lot easier and more automated.

When Do Producers Need Payroll Services?

Like all other professions, video producers only tend to focus on their specific line of work.  Being focused on your specific line of work is, after all, the only way to become the best and to make a success out of your business.  The only downside is that it can be tough to manage other parts of the job when you have no training or experience in other tasks.  Admin tasks, financial management, and business marketing are a few examples of tasks that you might not be as good at, yet needs to be done.  One of the most challenging parts of the filming industry for producers is figuring out how to stay legal when it comes to employing the crew.  It can be challenging to figure out how to allocate salaries correctly, especially when your business is rather small.

One of the most commonly used methods to get employees or associates paid is by using payroll software.

When Do Producers Need Payroll Services?

When Do Producers Need Payroll Services?

What is Payroll?

Payroll is basically a list of your employees or rather anyone that needs to be paid for their services.  It is important to stay ultimately legal and to do things by the book when it comes to payroll because payroll taxes need to be paid accurately and you and employees need proof of salaries and wages in order to stay safe and to enable employees to apply for various types of accounts such as cellular contracts, rental contracts and much more.

Payroll software is technology that streamlines or automates payroll and processes the payments of employees through your business books as well as tax procedures.  There are various payroll software options out there that you can try.  QuickBooks is one of the most popular payroll software apps yet developed.

When you need payroll?

Payroll software isn’t the most expensive software out there but it is quite challenging to get payroll right.  It is also incredibly important for Payroll to be done correctly or you can easily end up paying employees too little or too much or end up allocating deductions and tax the wrong way.  Small to large businesses frequently decide to use payroll software simply because it makes everything a lot easier. You can choose to invest even if you only have a few employees.

Outsourcing payroll makes everything easier

Outsourcing payroll is often a much better solution than battling to get your own payroll software up and running and to figure out how the complex processes work.  When you outsource payroll to payroll services, a professional will take care of all the hard work for you.  Professional payroll companies can do everything from salary calculations to payments on your behalf and they provide services for small to large companies.  If you want to skip out on all of the hard work of managing your own payroll then it is time to seek out affordable payroll services for small business in florida.  With a professional handling, your payroll there will never be a mistake with employee salaries and your business will stay completely legal.

Tips in Making Interesting Motorcycle Riding Videos

There are a lot of people now who have grown interested in shooting various videos because of different reasons. Some people do it simply because they want videos that will showcase the adventures that they have experienced so far while there are also some who are doing it because they truly want to upload the videos online and become noticed.

No matter what your reason is for wanting to shoot your own videos, you need to find the right subject. You want to create videos with a certain theme. Your choice will depend on what you are interested in at present time.

Tips in Making Interesting Motorcycle Riding Videos

Tips in Making Interesting Motorcycle Riding Videos

If you are interested in shooting motorcycle riding videos, you are in luck because you are about to learn some tips that will help make your videos more fun-to-watch. The more people who enjoy your videos, the more views you are going to get. Just one tip to remember: do not ride your motorcycle unless you have the right helmet. A lot of people have lost their lives because they have “forgotten” to wear their helmets at the time of their accident. Check out various motorcycle helmet reviews and you will find different ones that are worth checking out.

Now that you know that you are safe, it is time for you to know certain tips that will make riding your motorcycle and shooting videos fun:

  • Make sure that you have the right camera for the job. You may think that your normal smartphone camera will take great videos but when you are moving around so much because of your motorcycle, you will see how ineffective it can be. You need a camera that has a gyro-stabilization feature so that it will still be clear to your viewers. Your camera needs to have the right features to make it great. For instance, it should be waterproof, dirt-proof and dust-proof.
  • You need to have the right mount that will secure the camera properly on your bike. It will also help if you have more than two cameras. Your friend can take a video of you while you are riding while your own camera will be mounted on your bike.
  • Proper editing is needed to ensure that your video will be interesting. You cannot just upload a raw video without editing it. It will be boring and your viewers do not want to watch extra long videos. Your video editing should tell a story and should allow viewers to stay interested in what the video has to offer.
  • Make sure that you know the right angles to shoot from. Shooting from just one angle is going to be boring. Feel free to experiment and you will be amazed with the final product that you can produce.
  • The moment that you have finalized your video, you can add voice-overs or some interesting effects that might make people laugh or take your video seriously. It will be up to you and what you want to show your viewers.

With these tips in mind, you may just create a series of motorcycle videos that people will look forward to.

The Essential Components of a Home Recording Studio

When setting up a recording station, it would be a good idea to start off at home, before you make enough money to start a recording studio elsewhere. The equipment can be pretty expensive, and you would have to save a lot, or make arrangements for alternative sources of funds. In this article, we are going to discuss the essential components of a home recording studio, to get you started.

A Good Computer

A good computer is the base of the recording studio, and you would need to have one, where you can create your music. One big tip is to go for a computer with as much RAM as possible, for a flawless experience.

Any DAW (Digital Audio Workstation)

You are going to need a program that you can use to record, edit, and mix your music, and this is where a DAW comes in. you’ll need to get one that is compatible with the computer that you’re using. Below are some of the recommended DAW’s:

  • Sonar
  • Audition
  • Pro Tools
  • Cubase
  • Live
  • Reason
  • Studio One
The Essential Components of a Home Recording Studio

The Essential Components of a Home Recording Studio

A Solid Audio Interface

A solid audio interface is what you’ll need to convert analog or acoustical sounds (vocals, guitars, etc.) into digital signals. That’s where the audio interface comes in. it would be a great idea not to get more than two channel interfaces. Below are some of the audio interfaces that you can consider:

  • Focusrite Scarlett 2i2
  • Universal Audio Apollo Twin
  • Mackie Onyx Blackjack
  • M-Audio M-Track Plus II
  • PreSonus AudioBox
  • Apogee ONE
  • Quality microphones for home recording

A Quality Studio Microphone

There are many mics on the market, and it would be a good idea to get one that is no more than $100, unless you’re getting it for a specific reason.

A pair of studio headphones or monitors

This are important if you’re going to hear what you’re recording, although you could always record and listen to the music later. They are also great for mixing music. There are many good brands that are on sale on the market. When buying new monitors, try and keep the price as low as possible.

Sugar Wharf Condos

In the event that you’re going to start that recording studio in your house, it would first be appropriate to get your own house. That is why in this second part of the article, we are going to look at the Sugar Wharf Condos.  This is a new waterfront residential community that is located in the heart of Toronto. Occupying 11.5 acres of land, this new development will consist of a 600,000 sq.-ft., 24-storey office tower, 300,000 sq.-ft. of commercial retail space, a new high-rise residential community and a two-acre community park. The projected closing date for this project is slated for 2022, with prices starting from a high of $400,000 CAD. The number of housing units is 1927, and the type of housing units will be advised at a later date.

The Sugar Wharf project will consist of 65 bachelor suites, 1,078 one-bedroom units, 593 two-bedrooms and 191 three or more bedroom units. they have access to public transport, that includes buses and street cars with access to the subway.

Summary

We have looked at the essential components of a home studio, and since you would need a home in order to open your home studio, we have also included some upcoming high-rise project, the Sugar Warf Condos. Don’t be left out in the struggle to own your future home. Sign up now and get platinum access.

Benefits of Internet Marketing

Marketing has taken a whole lot of new dimensions nowadays. In the traditional days, it was mostly done through print media, television, and radio, but since the advent of the internet, things have changed. Most people spend a lot of time on the internet, and the marketing has therefore shifted to the internet. It comes with many more benefits as compared to the traditional marketing techniques, and that is the reason why in this article, we are going to look at some of the benefits of internet marketing.

Benefits of Internet Marketing

Benefits of Internet Marketing

Convenience

With internet marketing, people can market their businesses throughout without worrying about what time it is, or without worrying about overtime payment for staff. Clients have access to the products that are being marketed anytime, and anywhere, bringing about a convenience like no other.

Reach

The barriers of distance are no longer in existence when it comes to the internet, and people can sell their goods in whatever countries that they like, and at whatever time is convenient to the customers as long as they use localization services in those regions and also comply with the local business regulations. The localization services include translation and product modification to reflect local market differences.

Cost

When people market their products through the television or physical retail outlets, it is more expensive than internet marketing since there are costs such as maintenance and property rental involved. With the internet, people can stock based on demand, and this in turn keeps the inventory costs at a down low.

Ice Cube Marketing

We are now going to take a look at Ice Cube marketing, your one stop shop for internet marketing in Singapore. They mostly deal in PPC Singapore advertising, which is pay per click advertising on google. This is the buying of clicks from online advertising platforms such as Google to a website to convert into leads or sales. This encompasses both Google and Facebook advertising, where advertisers are charged whenever a user clicks on the advert. When done correctly, PPC can get you affordable quality leads that are ready to buy from you. That is what ICM are there for, to get you leads that are ready to buy from you so that you don’t end up wasting money on leads that are getting you nowhere.

PPC can work for anyone, and especially works well for SME’s, although it would be hard to do it yourself against seasoned advertisers. Some of the ways that it works is through Google Adwords, whereby you need to get your content ranked on Google by using keywords. Consider the following official formula released by Google in determining ad position:

Ad position = Quality score X Bid price X Ad extension

Google places a strong emphasis on the quality score of the advertisement because they know that they are a part of everyone’s life, and if one-day search results become populated by useless spammy advertisements, people would stop using Google.

Summary

Internet marketing is the way to go, but you’ve got to have the expertise in order to propel your business to the top. Companies like ICM are there for that purpose, and they can help you do your internet marketing efficiently without blowing a lot of money.

Choosing The Best Exercise Bikes

Keeping fit is no longer a luxury but a necessity. With sedentary lifestyles and the kind of diets available, if you don’t work out that is a big risk to your health. Good thing is that exercise does not have to be necessarily boring, there are many interesting ways to do it and you will still be able to achieve optimum results. One of the interesting ways of exercising is using exercise bikes. Exercise bikes come in different forms; they can either be stationery bikes, regular bikes or spinning bikes among many others. It is a great way of burning calories and losing weight. Since there are many types of exercise bikes, you have to know what to look out for to get the right bike. They include:

Choosing The Best Exercise Bikes

Choosing The Best Exercise Bikes

Resistance levels

Many indoor cycling bikes have different resistance levels and that is an important factor when it comes to exercising. Most of the time, the cheaper models have fewer resistance levels as compared to the expensive ends. Normally bikes with low resistance levels are more prone to wear and tear hence it is important to choose a bike with high resistance levels.

Strength and construction of the bike

AS much as most bikes have been made in a very strong and well manner, not all of them are made with the same quality of work. Most of the time entry level bikes are not very sturdy and strong, so that depends on what you are looking for.

LCD Console

The LCD console is not really a necessity for most people but for many it is a source of inspiration. It helps you to know the time, speed, distance and the number of calories burned during an exercise.

Adjustable seat and handlebars

Adjustable seat and handlebars are generally just for additional comfort while working out. This will help to accommodate arm lengths that are different and different preferences which may differ according to mood. Additional comfort is a great source of motivation for working out.

Size

Bike will come in different sizes and that will depend on your size and the available space in your home if you are planning to do indoor cycling. There are some bikes that will definitely take up more space than others.

Flywheel

Bikes come with different flywheels and the large flywheels provide a comfortable ride. When the flywheel is large, the bike will feel more like a road bike and that is why bikes with large flywheels are relatively more expensive.

Pedals

Pedals are not to be left out when looking for a bike.  It should have properly fitted toe straps so that your feet may not slip out when working out for more comfort when working out.

Warranty

The warranty of a bike is an important factor to consider when looking for an exercise bike as you want something that the manufacturer can take care of in case of anything. The longer the warranty the better, there are also some that offer lifetime warranty.

Tips for Getting the Right Vehicle to Suit Your Video Production Needs

If you are in the filming business then you probably know that one of the biggest challenges involved in creating superb music videos, YouTube videos, commercial ads, films or movies is finding the best location.  The right location combined with the right cast has the biggest impact on the final product.  Finding the perfect shooting location can be tough because there is so much to consider like your rental fee, the weather, timing, bookings and general public all of which could affect the quality of your shoot.  But one of the biggest hassles in video production is the ability to become completely mobile and flexible.  You really do need to be flexible and mobile to get your crew at the right spot at the right time and to transport your crew and gear easily and swiftly so you will have the best looking videos and shoots.

Tips for Getting the Right Vehicle to Suit Your Video Production Needs

Consider leasing

The good news is that video producers don’t have to earn a fortune to own the right type of vehicle for your video shooting needs.  This is especially good news to new producers on a tight budget.  A vehicle lease is a superb option for those that are always in need of a modern vehicle and to those that cannot afford an expensive down payment because you are only paying for the deprecation value of your vehicle over a certain period of time. With a lease video producers can afford luxury vehicles like a Mercedes that will never let them down and that will enhance flexibility the most.

Top aspects to consider when choosing the right vehicle

Many believe that a Mercedes Lease is by far the best choice for video producers.  Mercedes is an elegant brand that doesn’t lose a lot of value over time which results in a much lower lease fee.  These classy cars are also pure luxury which contributes to a much better image for video producers.

Space – The first thing video producers should consider when choosing the right Mercedes is space.  Consider exactly what you are hauling around.  Filming gear and hauling around your crew and cast takes up a lot of space.  An SUV could be the right solution because there is plenty of space and producers can easily tag along a trailer with the rest of the filming gear. 

Terrain – The best shooting locations is often found in the most odd and inaccessible places. Get a vehicle that can handle a lot of rough terrains and that has a high suspension so you can travel exactly where you need to go without any hassles. 

Image – Of course you do need a vehicle that suits a celebrity image especially if you are catering your video producing skills to celebrity figures. 

Luxuries – Traveling to far off distances can be daunting but the right luxuries like a good radio set with surround sound, a good air-conditioning system, modern tech and added features can make long trips much more pleasurable for the video producer and accommodating cast members.

Look Your Best on Set with These 8 Skincare Tips

Celebrities’ today look a lot younger compared to their predecessors from a couple of decades ago.  Actors and actresses like Catherina Zita Jones, Mark Wahlberg, Jennifer Lopez and Jennifer Aniston look decades younger than they actually are.  If you quickly zone back to TV shows from the 90’s you can catch glimpses of teens that actually look older than their age.

A lot of the difference results from makeup and technology of course but if you take a look at some of the casual shots of these actors and actresses there often isn’t much difference between their groomed and makeup look and their casual look.

Caring for your skin has a huge impact on your look and definitely affects your appearance on set.  Skin care is one of the most important beauty factors to consider if you want to look your best because no pretty hairstyle can ever cover up neglected skin.

Look Your Best on Set with These 8 Skincare Tips

8 Great Skincare Tips to Try Right Now

If you frequently make your way to the TV set then great skincare should be a daily habit.  Here are a few wonderful tips to get beautiful and glowing skin so you can look your best on set;

Enjoy regular face masks – Face masks are superb for skincare.  These masks are designed to deep cleanse your skin, reduce acne and blemishes, rehydrate your skin and fuel your skin with needed vitamins and minerals so your skin can stay healthier and softer for longer.  You should indulge in a natural face mask at least once a week to maintain great looking skin.

Drink 2l of water a day – Water is incredibly important for glowing skin.  Hydrated skin can get rid of toxins much easier which reduces blemishes.  Hydrated skin is also much suppler which reduces the appearance of wrinkles and keeps your skin younger for longer.

Wear a hat in the sun – The sun can be great for a tan but is overall bad news for your face.  Sun damage is no joke especially if you consider that you may develop melisma or dark patches in your face.

Get a good night cream – Night creams can help restore damage your skin endured during the day.  These creams are also terrific for hydrating your skin.

Exfoliate regularly – A good scrub is always great for removing some dead skin from your face and body.  Scrubbing also promotes blood circulation to the skin which in return promotes healing and gives your skin much more radiance.

Use oil control – Oily skin can look terrible on set.  While powders are great for reducing the shine daily oil control is a much better option because you enjoy much longer lasting results by using the right oil control lotions.

Eat healthy – Fresh fruits and vegetables are superb for improved skin health.  Instead of hitting the snack bar you should be hitting the salad bar so your skin can stay younger for longer.

No touching! – Touching your face can be a nasty or nervous habit and it is absolutely terrible for your skin.  You are constantly spreading germs all over your face and the result is blocked pores and nasty blemishes.  Scratching your skin and especially pimples can also result in terrible permanent scarring.