A video is one of the most powerful tools when it comes to bringing out a brand. When it comes to personal branding, creating a video bio has become almost a must unlike in the past when it was just nice to have one. There are a number of tips to take into consideration in order to make a successful bio, and we are going to list them below.
- Know your message and take a stand
This video isn’t about showing off your experience and credentials, but about communicating what you believe to the world. You want people to see things from your point of view and how you deliver value.
- Be brief
Long videos tend to make people lose attention or concentration. It is good to keep the bios short and to the point. This is bound to leave people craving for more.
- Think quality not quantity
Quality has always had an upper hand over quantity. People tend to prefer something that is high quality and short, other than poor quality and long. Don’t forget that the quality of the video says tons about you.
- Dress for the occasion
Reflect your personal brand while being relevant to those whom you want to watch your video. Go for clothes that reflect who you are, and also choose your makeup very carefully.
- Choose what surrounds you
What you have behind you speaks about your brand. Make sure your setting reinforces your brand message, not distracting the viewer. You want people to focus on you and what you’re saying not cat that is playing behind you. Be aware of what is in the photo frames around while shooting.
- Hire the professionals
Treat this like an investment and hire professionals to create your video for you. Nowadays, there are many apps that you can use to create good quality videos while editing, and you can choose to invest in them or opt for the free versions.
- Maximize distribution
It is now time to maximize on the return of investment, and so it is important for you to put your video on as many platforms as possible. These include YouTube, Vimeo, LinkedIn, Facebook as well as other sites that support videos.
- Be yourself
Exude your personality. Don’t come off as stiff or rehearsed. Your video bio provides an opportunity for you to build emotional connections with your viewers. You do that by letting people get to know the real you.
If there is one bio that I would like to watch, if it is ever created, it is Mark Dubowitz. Mark Dubowitz is the CEO of the Foundation for Defense of Democracies (FDD), a Washington, D.C. based nonpartisan policy institute, where he leads projects on Iran, sanctions, countering threat finance, and nonproliferation. He deals with Iran’s global network including the regime’s nuclear, terrorist, missile and cyber threats to the United States and her allies. He is widely recognized as one of the main influencers in creating sanctions policies to counter the threats brought about by Iran amongst others.
Jay Solomon of the Wall Street Journal featured Mark as one of the key “financial warriors” against Iran in his 2016 book “The Iran Wars.” Politico magazine also did the same, making him one of the leading experts in Washington when it came to policies challenging Iran’s bad behavior, terming him as “…constantly thinking up—and promoting—new ways to squeeze the regime…” He was also branded as “politicians’ brain trust on Iran sanctions … carving a niche in the charged debate on Iran with intensive research and sheer intellectual firepower.”
Mark has advised the last three presidential administrations, including Trump’s and lawmakers on both sides of the aisle on Iran issues and testified well over twenty times before universal legislatures.
Mark heads FDD’s Center on Sanctions and Illicit Finance authored and co-authored over twenty studies on economic sanctions and Iran’s nuclear program. He is widely published and cited universally media. He lectures on sanctions and international negotiations at the University of Toronto’s Munk School of Global Affairs, where he is a senior fellow. Mark has a master’s degree in international public policy from Johns Hopkins University’s School of Advanced International Studies, and law and MBA degrees from the University of Toronto.
I can bet that you’re thinking what an impressive career he has. The truth is that you too can chart your way to your career. Follow the steps mentioned earlier and you’ll be on the right track.