The traditional forms of marketing are slowly ebbing away with the advent of the internet. Most people spend most of their time on the internet using computers, tablets, and smartphones, and it has quickly turned into a marketer’s heaven. This is where most of the marketing is done nowadays, and one of the best things is that it comes at a fraction of the cost that people were spending on traditional marketing methods like print media, radio, and television. There are many forms of internet marketing but one of the most popular ones is social media marketing. This type of marketing takes advantage of the social media sites where people spend most of their time such as Facebook, Twitter, Instagram, and Pinterest.
This social media marketing can either be free or paid, although I believe that the paid social media marketing is better since it is easier to target your niche audience based on certain parameters such as location, age, and interests. It is important for you to have social media pages and websites, where the leads can redirect. This are also the platforms where one can interact with their potential and existing clients. As a matter of fact, most companies are nowadays offering their customer care services through their social media pages and groups. Facebook commands the largest number of subscribers, making it the most popular social media site for one to market.
Social cinema marketing is important for businesses as has been seen before the launch of several movies such as Guardians of the Galaxy and The Amazing Spiderman 2. They created short clips of their movie characters and streamed them on sites like Pinterest along with the trailers of the movies and the movie release dates. This made people anxious to watch the movies when they were finally released, being that they could already relate to the characters. There is the fact that many people have moved away from theaters and they prefer to buy and download the movies online, which makes it better sense to do social cinema marketing.
Gamification is another social media marketing tactic that is taking the world by storm. Popular books and movies are being turned into games, and a good example is Hunger Games. This is a series of young adult books that gained popularity when they were launched as games, even prompting the producers to make a movie that got plenty of interaction on Facebook. As a matter of fact, thanks to Facebook, the theaters were packed, a good reason to believe that the platform can bring people back to the theaters.
Digital Asset Management Software: The Critical Addition to Your MarTech Stack
Along with the marketing, it is also important to make sure that systems are in place to ensure that the companies are working efficiently. Digital asset management software is one of the things that people should consider using for their businesses, since it will keep all of the data and digital filing systems are organized. Initially, DAMs only dealt with cloud filing but today there are companies that can’t do without them in their daily activities. Below are some of the things that DAMs can do for your business:
- Become the engine of the martech stack
- Better address the creative process
- Closely tie images and videos with data and copy using third-party integrations and more robust metadata management
- manage video content better
- reduce the reliance on external agencies
- Embrace AI
Food Network, HGTv, Travel Channel and DIY Network are some of the companies that have incorporated DAMs into their systems by using a DAM called Network Interactive.
With the right marketing tactics, your business can flourish better than you had ever imagined, and with the right digital management software, everything will run efficiently.