Social Cinema Marketing: Why it’s Important to Your Business

The traditional forms of marketing are slowly ebbing away with the advent of the internet. Most people spend most of their time on the internet using computers, tablets, and smartphones, and it has quickly turned into a marketer’s heaven. This is where most of the marketing is done nowadays, and one of the best things is that it comes at a fraction of the cost that people were spending on traditional marketing methods like print media, radio, and television. There are many forms of internet marketing but one of the most popular ones is social media marketing. This type of marketing takes advantage of the social media sites where people spend most of their time such as Facebook, Twitter, Instagram, and Pinterest.

This social media marketing can either be free or paid, although I believe that the paid social media marketing is better since it is easier to target your niche audience based on certain parameters such as location, age, and interests. It is important for you to have social media pages and websites, where the leads can redirect. This are also the platforms where one can interact with their potential and existing clients. As a matter of fact, most companies are nowadays offering their customer care services through their social media pages and groups. Facebook commands the largest number of subscribers, making it the most popular social media site for one to market.

Social cinema marketing is important for businesses as has been seen before the launch of several movies such as Guardians of the Galaxy and The Amazing Spiderman 2. They created short clips of their movie characters and streamed them on sites like Pinterest along with the trailers of the movies and the movie release dates. This made people anxious to watch the movies when they were finally released, being that they could already relate to the characters. There is the fact that many people have moved away from theaters and they prefer to buy and download the movies online, which makes it better sense to do social cinema marketing.

Gamification is another social media marketing tactic that is taking the world by storm. Popular books and movies are being turned into games, and a good example is Hunger Games. This is a series of young adult books that gained popularity when they were launched as games, even prompting the producers to make a movie that got plenty of interaction on Facebook. As a matter of fact, thanks to Facebook, the theaters were packed, a good reason to believe that the platform can bring people back to the theaters.

Social Cinema Marketing: Why it’s Important to Your Business

Social Cinema Marketing: Why it’s Important to Your Business

Digital Asset Management Software: The Critical Addition to Your MarTech Stack

Along with the marketing, it is also important to make sure that systems are in place to ensure that the companies are working efficiently. Digital asset management software is one of the things that people should consider using for their businesses, since it will keep all of the data and digital filing systems are organized. Initially, DAMs only dealt with cloud filing but today there are companies that can’t do without them in their daily activities. Below are some of the things that DAMs can do for your business:

  • Become the engine of the martech stack
  • Better address the creative process
  • Closely tie images and videos with data and copy using third-party integrations and more robust metadata management
  • manage video content better
  • reduce the reliance on external agencies
  • Embrace AI

Food Network, HGTv, Travel Channel and DIY Network are some of the companies that have incorporated DAMs into their systems by using a DAM called Network Interactive.

Summary

With the right marketing tactics, your business can flourish better than you had ever imagined, and with the right digital management software, everything will run efficiently.

6 Tips for an Effective Video Advertisement

Programmatic video is hot and getting more blazing. As indicated by eMarketer, in 2014, promoters and distributers spent an eye-popping $700 million on programmatic video. Before the current year is over, that number will triple, besting a cool $2 billion.

Everybody needs in on the activity (counting brand advertisers). Also, why not? Video promotions convey extraordinary execution, and can pack a ton of narrating in a matter of seconds.

In any case, does that mean you can retool your 30-second TV spot for computerized channels and after that kick back and watch the transformations come in? There’s a craftsmanship to making the ideal video advertisement battle. The following are seven tips for getting the outcomes you require.

6 Tips for an Effective Video Advertisement

  1. Articulate Your Goals

An effective crusade begins with the essentials: what do you need shoppers to do as an aftereffect of seeing your advertisements? What’s more, by what means will you know you succeeded?

Digital is profoundly intuitive. Dissimilar to a 30-second TV recognize, your advanced video promotions can welcome purchasers to make the following stride – i.e. navigate to a store-locator or show-time tab, download a coupon. Those practices will serve as your KPIs.

You can qualify a crowd of people taking into account culmination rates, and afterward catch up with retargeting later on.

  1. Get Social

As indicated by reports, online networking will be basic for video promotions, impelling “advanced video advertisements to $7.2 billion” in spending in 2015. That is nothing unexpected given how simple it is for customers to view and share video promotions they like. Astute advertisers will plan promotions in light of Facebook, Twitter, and Instagram.

  1. Invest in Creativity

Consumers have little persistence for pre-moves, so present your image and key message ASAP. Also, put resources into various video promotions so the same purchaser doesn’t see the same advertisement without fail. Try and reach out to as many segments of audiences that you can. Utilize translation services to translate your ad into different languages. Especially, if your video is related to health care then check out Section 508 Compliance for more information

In case you’re utilizing programmatic video (as you ought to!), and then let information illuminate your substance. Case in point, if ladies are three times more inclined to watch your pre-move, then redesign your substance to talk specifically to them.

  1. Take Advantage of Video’s Inherent Interactivity

Video promotions offer uncommon open doors for engagement. We’ve seen promotions with problem areas to take in more around an item, and video merry go rounds that let buyers select extra recordings to see. What’s more, you can put that presentation page to great use by transforming it into a small scale greeting page, with supper menus, store locators, coupons for downloading, and that’s just the beginning.

  1. Select the Right Formats

In the event that cell phones are a piece of your arrangement, plan your substance with the goal that it chips away at a little screen (which will likewise work fine on a vast one).

In-flag recordings make a superior showing with regards to in driving snaps and activity, making them solid alternatives for execution battles. In-stream video, then again, ought to be put something aside to brand, since buyers are unrealistic to click far from substance they took activities to see.

  1. Select the Right Buying Model

On the off chance that achieve, recurrence, and focusing on are principal to your crusade, go for CPM purchasing model. Yet, in the event that you require your group of onlookers to watch your video in full, go for an expense for CPCV model. As such, let your battle objectives drive your media securing system.