Marketing has taken a whole lot of new dimensions nowadays. In the traditional days, it was mostly done through print media, television, and radio, but since the advent of the internet, things have changed. Most people spend a lot of time on the internet, and the marketing has therefore shifted to the internet. It comes with many more benefits as compared to the traditional marketing techniques, and that is the reason why in this article, we are going to look at some of the benefits of internet marketing.
With internet marketing, people can market their businesses throughout without worrying about what time it is, or without worrying about overtime payment for staff. Clients have access to the products that are being marketed anytime, and anywhere, bringing about a convenience like no other.
The barriers of distance are no longer in existence when it comes to the internet, and people can sell their goods in whatever countries that they like, and at whatever time is convenient to the customers as long as they use localization services in those regions and also comply with the local business regulations. The localization services include translation and product modification to reflect local market differences.
When people market their products through the television or physical retail outlets, it is more expensive than internet marketing since there are costs such as maintenance and property rental involved. With the internet, people can stock based on demand, and this in turn keeps the inventory costs at a down low.
Ice Cube Marketing
We are now going to take a look at Ice Cube marketing, your one stop shop for internet marketing in Singapore. They mostly deal in PPC Singapore advertising, which is pay per click advertising on google. This is the buying of clicks from online advertising platforms such as Google to a website to convert into leads or sales. This encompasses both Google and Facebook advertising, where advertisers are charged whenever a user clicks on the advert. When done correctly, PPC can get you affordable quality leads that are ready to buy from you. That is what ICM are there for, to get you leads that are ready to buy from you so that you don’t end up wasting money on leads that are getting you nowhere.
PPC can work for anyone, and especially works well for SME’s, although it would be hard to do it yourself against seasoned advertisers. Some of the ways that it works is through Google Adwords, whereby you need to get your content ranked on Google by using keywords. Consider the following official formula released by Google in determining ad position:
Ad position = Quality score X Bid price X Ad extension
Google places a strong emphasis on the quality score of the advertisement because they know that they are a part of everyone’s life, and if one-day search results become populated by useless spammy advertisements, people would stop using Google.
Internet marketing is the way to go, but you’ve got to have the expertise in order to propel your business to the top. Companies like ICM are there for that purpose, and they can help you do your internet marketing efficiently without blowing a lot of money.