Videos are some of the most powerful marketing tools that we have nowadays. This is because they give people great visual and audio on the products that they are marketing, and this makes the audience understand better what the products are all about. Add the internet into the picture and you have the most powerful marketing tool ever. The internet has enabled people to do their marketing from wherever they are, meaning that they can shoot their marketing videos from wherever they are, and post them online. In this article, we are going to take a look at tips for lighting your house for a video shoot, in the event that you’re shooting your marketing videos in the house.
Avoid blue-tinted lights at all cost
Avoid using lights that have a blue tint the way that many fluorescent and LED lights do. This is because it makes the images appear hard and cold. Good videos are supposed to look soft and inviting to the eye. You can either swap the bulbs for the shoot, or use lens filters or diffusers depending on the sort of camera gear that you’re using.
Natural light is best
When shooting videos from home, try to use as much natural light as possible, since it gives out the best effect. If you’re marketing a house, you’ll want the potential buyers to see bright and sunny rooms, so this can be a great way to capture that. Shooting the videos at different times would be a great idea, so that you see what works best for you.
If there is too much natural light coming into the room, you might want to diffuse it using thin curtains or paper. You could also block some of the sources of the light and opting for artificial forms of lighting like lamps.
Film with the light source at your back
Shooting the video while facing the light directly can give the things in the room a silhouetted look, whereby the details aren’t clear. It therefore might have a better effect if the light is behind you, giving out a more artistic effect. You can try shooting the videos from different angles to see what works out best for you.
Take it outside
Like we mentioned before, natural lighting is the best for shooting videos, and so you might want to consider shooting the videos outside the house. The sun can be behind you acting as the backlight, and in the event that it is too bright, you can use lens filters to get rid of any reflections and glare.
If you’re probably trying to sell your house using the videos that you’re making, and doing all of the marketing yourself, getting the right clients could be quite a tricky affair. You might have the very best quality videos, but reaching the right buyers with the money to buy the property can be tricky. If this is the situation, and your townhome is located in Mission or Fraser Valley, then it is time that you sought the help of Bob McLean. They deal with the selling and buying of townhouses in Mission and the Fraser Valley. They have a wide variety of houses that you can choose from, and in the event that you’re buying a townhome or you’re looking for townhomes for sale in Mission, you can give them a call and set up a viewing appointment.
While videos are some of the best marketing tools in the world, getting the potential buyers or sellers for townhomes can become quite a tricky affair. When it gets to that point, you need a helping hand, and that is where Bob McLean come in. they have a huge directory of houses for you to choose from, and a great client base in the event that you’re selling.