Tips for Lighting Your House for a Video Shoot

Videos are some of the most powerful marketing tools that we have nowadays. This is because they give people great visual and audio on the products that they are marketing, and this makes the audience understand better what the products are all about. Add the internet into the picture and you have the most powerful marketing tool ever. The internet has enabled people to do their marketing from wherever they are, meaning that they can shoot their marketing videos from wherever they are, and post them online. In this article, we are going to take a look at tips for lighting your house for a video shoot, in the event that you’re shooting your marketing videos in the house.

Tips for Lighting Your House for a Video Shoot

Tips for Lighting Your House for a Video Shoot

Avoid blue-tinted lights at all cost

Avoid using lights that have a blue tint the way that many fluorescent and LED lights do. This is because it makes the images appear hard and cold. Good videos are supposed to look soft and inviting to the eye. You can either swap the bulbs for the shoot, or use lens filters or diffusers depending on the sort of camera gear that you’re using.

Natural light is best

When shooting videos from home, try to use as much natural light as possible, since it gives out the best effect. If you’re marketing a house, you’ll want the potential buyers to see bright and sunny rooms, so this can be a great way to capture that. Shooting the videos at different times would be a great idea, so that you see what works best for you.

Diffuse

If there is too much natural light coming into the room, you might want to diffuse it using thin curtains or paper. You could also block some of the sources of the light and opting for artificial forms of lighting like lamps.

Film with the light source at your back

Shooting the video while facing the light directly can give the things in the room a silhouetted look, whereby the details aren’t clear. It therefore might have a better effect if the light is behind you, giving out a more artistic effect. You can try shooting the videos from different angles to see what works out best for you.

Take it outside

Like we mentioned before, natural lighting is the best for shooting videos, and so you might want to consider shooting the videos outside the house. The sun can be behind you acting as the backlight, and in the event that it is too bright, you can use lens filters to get rid of any reflections and glare.

Bob McLean

If you’re probably trying to sell your house using the videos that you’re making, and doing all of the marketing yourself, getting the right clients could be quite a tricky affair. You might have the very best quality videos, but reaching the right buyers with the money to buy the property can be tricky. If this is the situation, and your townhome is located in Mission or Fraser Valley, then it is time that you sought the help of Bob McLean. They deal with the selling and buying of townhouses in Mission and the Fraser Valley. They have a wide variety of houses that you can choose from, and in the event that you’re buying a townhome or you’re looking for townhomes for sale in Mission, you can give them a call and set up a viewing appointment.

Summary

While videos are some of the best marketing tools in the world, getting the potential buyers or sellers for townhomes can become quite a tricky affair. When it gets to that point, you need a helping hand, and that is where Bob McLean come in. they have a huge directory of houses for you to choose from, and a great client base in the event that you’re selling.

Use SEO to Grow Your Video Production Company More Successfully

Video production is on the rise because so many companies have realized just how effective video content is with regards to promoting products and services.  Plenty of online users prefer video adverts above any other form of content simply because it is so much easier to view videos and much more visually appealing.   Most marketing experts predict that video commercials and content will be a major marketing trend in 2018 and beyond which is probably superb news for anyone that is into video production.

But video production companies should also be wary to upkeep their own personal marketing campaign.  If there is a higher demand for video content then you can bet that a lot more video production companies will be surfacing pretty soon which sadly means a lot more competition for you and everyone else in this line of work.

Google AdWords

Google AdWords

What is SEO and how does it affect your company

It is important to sharpen up your online marketing and especially your SEO right now so your company can remain successful and so you can still get the number of visitors you need for success. Search Engine Optimization (SEO) basically involves optimizing your website so internet users can find your business a lot quicker.  When your SEO is optimized your website will appear much higher on the list of search engine results when certain related keywords are searched for.  Without SEO your business will be listed much lower on Google’s search engine results which reduce the likelihood of getting conversions to your website. In fact, it is probably critical for your company to appear within the first three listing on Google’s search engine results because only about 10% of internet users will search beyond the first three listing.  This means your business is very unlikely to receive website visitors if you are not listed in the top three.

Google AdWords and SEO

Another way to boost the chances of getting customers and web visitors to your page is by using a Google AdWords company.  Basically, you are paying Google to create advertisements the search results and to list your company much higher.  Customers are much more likely to see and click on these adverts which enhance your traffic.  This is, however, a very expensive way to promote your company and hardly maintainable.  SEO involves optimizing your company through various techniques and has a much longer lasting effect than paid advertising.  SEO also includes plenty of other benefits because this technique also focuses on making your website user-friendly, mobile device friendly and easy to navigate while boosting your ranking.  Most businesses use Google AdWords for startups until SEO ranking is strong enough to result in the number of clicks you need for a successful company.

If you want to cash in on video production in 2018 and grow your business then you definitely should look into enhancing your SEO ranking.  With a high SEO ranking, you can easily outsmart all competitors by getting more website visitors and more video production gigs.

How to Promote Your Products in a Video

There are a lot of people who would like to promote the items that they are selling through videos. This can be effective because people right now rely on videos to learn more about the items that they want.

For example, there may be people who are searching for sensory toys because they know that these toys can help. Sensory toys may be appreciated more by children with autism. If this is your target market, you can show that your items are the best sensory toys for children with autism as compared to all the others that are available in the market.

Children with autism normally crave a sensory input. They need to give their attention to something and some toys will be able to do just that. Some sensory toys are made with good quality materials and others can be used for a long time. If you know that you are offering some of the best products in the market, you need to show these products and promote them through the videos you make.

sensory toys

sensory toys

How can you make your videos appealing? There are so many websites and online shops that are selling what you are selling. You need to stand out through the video you will create. Here are some of the things you can do to promote your products through videos:

  • Focus on the product that you want to promote most of all. You can create different videos promoting one product at a time or you may also create a video of all the products that can be categorized together. It will allow people who are interested to see what options they have.
  • Make sure that you will place the videos on your landing pages. When people go to your website for the first time what do they see? Can they immediately play the video? This can be effective especially if your video is nice enough to prompt people to buy from you immediately.
  • Share your video through your social media websites. Your business may have social media pages that will allow people to know more about what you are selling. When you share your video there, more people will see the videos. Encourage them to like the videos and share the videos so that it can reach more people. The more people who view your videos, the higher the chances that you are going to sell your products effectively.
  • Compare the different products that you are selling. This will allow people to know the differences between some similar products that you are selling. If people would know what to pick the moment that the video is over, you can make more sales.
  • Do tutorial videos that will show people how your products can be used. How are the sensory toys used by children with autism? You can have a demonstration of how the toys can help. It will prompt people to purchase the same item featured on the video.

Do you think that you are ready to sell those items? Hopefully, the tips have helped you a lot in making your decision.

Video Tips to Market Dental Offices

People are always interested in different things. There are some who are interested in taking pictures while there are also some people who just love blogging. If your interest is in taking videos then you have come to the right place. You will get to know some video tips on how you can market dental offices. These tips can also be applicable for other businesses that are in need of videos that can market their products and services.

There are some people who are still afraid of going to the dentist even if they are already adults because of some of the experiences that they have had in the past. Some have experienced really bad moments with their past dentists that they do are scarred for life. Abbotsford dentists also have to compete with other dentists so that they can be chosen by various people. People may choose depending on the reviews that they see but having great videos can entice more people to check their dental clinics.

These are some video making tips that will make it easier for dentists to promote what they can offer to the general public.

  1. Make sure that you are knowledgeable about what you are making a video about. A dentist may create a video about the services that can be offered but are the details enough to make people understand exactly what they are going to get? People should gain enough details about the services that they will feel more at ease about going to the dental clinic.
  2. The public should know more about the dentists in general. People will feel more comfortable with people when they have already established relationships. Through videos, people can get to know dentists more that when they go to the clinic, they would feel like they are meeting an old friend that they haven’t seen in a long time. If people give comments like they feel that they already know you, this means that your video is effective.
  3. Always check if the video created for the dentist is making a difference with the stats that the dentist is getting. Has the video allowed the dentist’s website to be viewed more times than before? If not, what can be done in order to improve the quality of the content being shown?
  4. The dentist should have different videos available on their website. There should be an About Us video, a services offered video, testimonials of past and current patients of the clinic and many more. Creating these videos can be time consuming but would be worth it in the long run.
  5. There should also be videos about how people can take better care of their teeth. People like the fact that they can gain knowledge when they watch something. They will normally become curious about the dentist that has uploaded the video.

Marketing videos may work to allow dentists to get more patients but if patients are not happy with the services that they get, they will look for other dentists. It would be up to the dentist to establish a good patient-dentist relationship for the sessions to come.

Three Tips for Shooting Videos Outdoors

When shooting videos, we need to make sure that we get quality videos so that they are more appreciated by the audience. We need to make sure that the light is right, the sound is right, and the shooting angles are right. There are different types of cameras and a variety of lenses for different shooting modes in order for the photographers to capture the best shots. A little training can go a long way in improving one’s shots. In this article, we are going to focus on three tips for shooting videos outdoors.

Tip Number 1

It is very important for the subject of your photography to be between you and the sun so that the sun lights the subject from behind (backlit). The subjects front side is in their shadow, making the shots more dramatic.

Tip Number 2

You can also blur out the background behind the subject by zooming in on the subject and using a wide aperture. This creates a shallow depth of field.

Tip Number 3

Using a fluid head tripod is important if the subject will be moving about, and you should turn the resistance up very high for smoother movements.

Bonus Tip Number 4

Backlighting is best done when the sun is at an angle of 45-degrees in the sky, since when it is too low, it shines directly into the lens, creating a flare and reducing the contrast in the image. If the sun is way too high, the light will focus on the subject’s head and shoulders.

CVLIFE Outdoor Tactical Backpack Military Rucksacks

If you’re going to do your photography outdoors, you’ll want to make sure that you carry the equipment safely. Most cameras come with their safety packs and there are even bags that are made specifically for photography.  These are bags that come with several compartments designed for the camera and additional accessories and equipment such as laptops. On the other hand, you might want to carry along another backpack for your other things such as clothes, and especially if you’re going to be away for a long period, or even overnight. That is the reason why we are now going to review the CVLife backpack.

The CVLIFE Outdoor Tactical Military Backpack is a waterproof survival backpack that comes with a 30-liter capacity and at an affordable price. The 30-liter capacity can fit everything that you’ll need for your photography trip, and it comes in three different designs that you can select from. Comfort is a priority, and the back pack comes with the padded shoulder straps, waist belts, and sternum straps. Some users have complained that it is not very durable, but the biggest plus is the huge storage capacity. It has different compartments to keep your things well organized.

Features

  • 30L capacity
  • Three different colors and designs
  • Made of waterproof nylon material
  • Padded shoulder straps for comfort

Summary

You can always learn more photography tips online, but when you’re outdoors, you might want to try the tips shown above. You’ll also need to ensure that you have a backpack that will fit everything that you’ll need on your photography trip, and the CVLife backpack we have reviewed above is your perfect choice.

How to Promote Your Business Through Videos?

A business idea that has not been used before and is innovative enough to fetch more customers is hard to consider. The geniuses took the best ideas in the world and built massive empires through them. However, if you come up with the idea that is groundbreaking and has not been used by anyone yet, you must ensure that people all over the world know about your idea.

Your idea should be communicated well throughout the world, and people require to realize the fact that your idea is worth trying at least once. Most of the businesses have gone down the drain because they were not communicated well to the customers. Now, with the help of technology and social media, letting the world know about your business idea is easy. However, the right steps and techniques must be taken in this regard.

Even if you have chosen something really peculiar like an electronic wheelchair, you have to market it in a way that even the people unwilling to buy it at the first place will be influenced to have them. Making informative videos that will tell about your product is mandatory in this regard. For example, if you would like to advertise an EZ Lite Cruiser Standard, you need to make a video that let the viewer know about its advantages to the person using it. This electric wheelchair guide video allows the people know about the importance of an electric wheelchair as well as how to use it.

How to Promote Your Business Through Videos?

Try these ways of doing video marketing as well:

  • Useful content goes a long way:

One of the major mistakes most of the people do is of adding useless content in it. Making videos require you to put your resources to it. If you use your hard earned money in making a video and end up adding all the content in it that is deemed useless by your viewer, you are likely to repel your customers rather than attracting them. While making the videos, you go for the gamble as your resource is at stake. Adding useful content to the video is necessary. Make sure your video is relevant to the information you aim to give away through it.

  • Be regular:

If you are using the source of internet to market your businesses, you need to be regular when it comes to calling your customers through videos. Being consistent in uploading your videos on YouTube and each of your videos must be in a sequence. That creates a certain level of curiosity for your customers. For example, in the case of advertising electric wheelchairs, you can make several videos telling about the usage, importance, instructions, types, and advantages of using the wheelchairs.

  • Take professional help:

Making a video and uploading it on the internet is easy! However, making a video that embraces the quality to attract the customer is tricky. You should ensure your videos are of the top-notch quality. Getting help from a professional will surely make the video worth watching. If you have a good friend, who knows how to make good quality videos, get his help. On the other hand, you might need to fetch a professional and pay him/her some amount of money to get professional videos for your business. Spending a few bucks on this niche will lead to great profits later on.

How To Promote Your Online Business Through Video Marketing

Starting an online business is tough as it is. There’s millions of ideas to choose from, and even when you do settle upon an idea, you have no idea where to begin from. Luckily, Bengu’s online business ideas for beginners come to the rescue with a list of handpicked top-of-the-market online business ideas that are guaranteed to generate handsome profits if done right. Check out the list to pick an idea for yourself and read the details listed below each idea to get started on the one you have picked for yourself.

Once you have picked an idea, the next big thing is to market your business and the services you offer. Using videos to promote your online business can prove to be very beneficial if done right. Here are some awesome tips!

Make Useful Content

Your clients have questions. Possibly they need to see better how to utilize your item, or are keen on various approaches to utilize it. By making a series of how-to or instructive video recordings, you won’t only offer some incentive to your clients, yet you can likewise provide another layer of client services. Using video will enable you to free up your client benefit telephone line by giving clients answers to frequently asked questions.

How To Promote Your Online Business Through Video Marketing

Build up Yourself as an Expert

You know a considerable measure about your industry. Why not make a series of video recordings where you share your expertise? You can simply share where you think the eventual fate of the business is going, or any innovation that will affect your business or concentrate on your client with short, noteworthy tips. For instance, on the off chance that you run a hair salon, you could make a series of video recordings representing how to make the most recent hairstyles or hair coloring procedures. Once you make the recordings, share them over all your online networking channels, and make them accessible on your site.

Meet Other People in Your Industry

You can develop connections with key individuals in your field by interviewing them. You receive three noteworthy rewards by doing this: First, you give your audience a new point of view and data beyond what you could give on your own. Second, you generally lift your ability to the level of the individual that you are talking. Third, the individual you are interviewing will help you promote the video, which will help your brand reach out to an even larger audience. This is particularly useful on the off chance that they have a greater social media presence and influence than you do.

Improve Your Email

In the event that you utilize email broadcasting to reach out to your audience or need to expand the connection with existing clients, consider sending a video email. You never know how including a video could support your open rate and your outcomes. Research demonstrates that including “video” in an email headline can increase the open and click-through rates as much as up to 65%.

Use Livestreaming

Online networking is right now riding the video wave, with free apparatuses, for example, Google Hangout and new devices like Periscope and Blab. These services are creating raving fanatics of live streaming. It’s still in the good old days for these apparatuses, so be an early adopter and build up yourself as a live streaming Pro.

Video Testimonials Are Pure Gold

Use video in your client testimonials on your site. Give your clients a chance to do the promoting for you. Make sure to motivate them to discuss how your brand has helped them. Likewise, request that they highlight the particular outcomes you have delivered so guests to your site can get a better sense of the value that you offer.