Use SEO to Grow Your Video Production Company More Successfully

Video production is on the rise because so many companies have realized just how effective video content is with regards to promoting products and services.  Plenty of online users prefer video adverts above any other form of content simply because it is so much easier to view videos and much more visually appealing.   Most marketing experts predict that video commercials and content will be a major marketing trend in 2018 and beyond which is probably superb news for anyone that is into video production.

But video production companies should also be wary to upkeep their own personal marketing campaign.  If there is a higher demand for video content then you can bet that a lot more video production companies will be surfacing pretty soon which sadly means a lot more competition for you and everyone else in this line of work.

Google AdWords

Google AdWords

What is SEO and how does it affect your company

It is important to sharpen up your online marketing and especially your SEO right now so your company can remain successful and so you can still get the number of visitors you need for success. Search Engine Optimization (SEO) basically involves optimizing your website so internet users can find your business a lot quicker.  When your SEO is optimized your website will appear much higher on the list of search engine results when certain related keywords are searched for.  Without SEO your business will be listed much lower on Google’s search engine results which reduce the likelihood of getting conversions to your website. In fact, it is probably critical for your company to appear within the first three listing on Google’s search engine results because only about 10% of internet users will search beyond the first three listing.  This means your business is very unlikely to receive website visitors if you are not listed in the top three.

Google AdWords and SEO

Another way to boost the chances of getting customers and web visitors to your page is by using a Google AdWords company.  Basically, you are paying Google to create advertisements the search results and to list your company much higher.  Customers are much more likely to see and click on these adverts which enhance your traffic.  This is, however, a very expensive way to promote your company and hardly maintainable.  SEO involves optimizing your company through various techniques and has a much longer lasting effect than paid advertising.  SEO also includes plenty of other benefits because this technique also focuses on making your website user-friendly, mobile device friendly and easy to navigate while boosting your ranking.  Most businesses use Google AdWords for startups until SEO ranking is strong enough to result in the number of clicks you need for a successful company.

If you want to cash in on video production in 2018 and grow your business then you definitely should look into enhancing your SEO ranking.  With a high SEO ranking, you can easily outsmart all competitors by getting more website visitors and more video production gigs.

Three Tips for Shooting Videos Outdoors

When shooting videos, we need to make sure that we get quality videos so that they are more appreciated by the audience. We need to make sure that the light is right, the sound is right, and the shooting angles are right. There are different types of cameras and a variety of lenses for different shooting modes in order for the photographers to capture the best shots. A little training can go a long way in improving one’s shots. In this article, we are going to focus on three tips for shooting videos outdoors.

Tip Number 1

It is very important for the subject of your photography to be between you and the sun so that the sun lights the subject from behind (backlit). The subjects front side is in their shadow, making the shots more dramatic.

Tip Number 2

You can also blur out the background behind the subject by zooming in on the subject and using a wide aperture. This creates a shallow depth of field.

Tip Number 3

Using a fluid head tripod is important if the subject will be moving about, and you should turn the resistance up very high for smoother movements.

Bonus Tip Number 4

Backlighting is best done when the sun is at an angle of 45-degrees in the sky, since when it is too low, it shines directly into the lens, creating a flare and reducing the contrast in the image. If the sun is way too high, the light will focus on the subject’s head and shoulders.

CVLIFE Outdoor Tactical Backpack Military Rucksacks

If you’re going to do your photography outdoors, you’ll want to make sure that you carry the equipment safely. Most cameras come with their safety packs and there are even bags that are made specifically for photography.  These are bags that come with several compartments designed for the camera and additional accessories and equipment such as laptops. On the other hand, you might want to carry along another backpack for your other things such as clothes, and especially if you’re going to be away for a long period, or even overnight. That is the reason why we are now going to review the CVLife backpack.

The CVLIFE Outdoor Tactical Military Backpack is a waterproof survival backpack that comes with a 30-liter capacity and at an affordable price. The 30-liter capacity can fit everything that you’ll need for your photography trip, and it comes in three different designs that you can select from. Comfort is a priority, and the back pack comes with the padded shoulder straps, waist belts, and sternum straps. Some users have complained that it is not very durable, but the biggest plus is the huge storage capacity. It has different compartments to keep your things well organized.

Features

  • 30L capacity
  • Three different colors and designs
  • Made of waterproof nylon material
  • Padded shoulder straps for comfort

Summary

You can always learn more photography tips online, but when you’re outdoors, you might want to try the tips shown above. You’ll also need to ensure that you have a backpack that will fit everything that you’ll need on your photography trip, and the CVLife backpack we have reviewed above is your perfect choice.

Tips for Getting Credit for Your Video Production Business

Starting a new business is a challenging endeavor. Having to determine a means in which to fund it is equally overwhelming. This is why we thought you might be interested in tips for getting credit for your video business. This will enable you to make the purchases necessary to get the business up and running. Establishing a line of business credit doesn’t have to be as hard as it sounds.  

You will first want to look into the best credit repair companies if you have ever had issues with your credit scores. There are tons of companies advertising their ability to help you with this issue but it’s hard to know which ones are legit. The site we linked to will help you better understand how to look for those scammers. That way you’ll be well on the path to getting the right kind of credit for your business. Especially, if you take the tips that follow seriously. 

The Steps to Business Credit 

Obviously, you know how to get personal credit. And, that paying your bills on time will help you maintain a healthy credit score. But you may not be aware of the steps to business credit. While this might seem like a mysterious world to new entrepreneurs, it doesn’t have to be. It’s really not that different than getting personal credit. So, here are the steps you need to know: 

  1. Get incorporated. You have to separate your business from your personal finances. And, in order to do that you must have a legitimate business entity established under all the legal regulations. Don’t opt for a sole proprietorship or partnership, ensure that you make it a limited liability company (LLC), or pay the extra to add the INC behind the company name. 
  1. Acquire an EIN (Employer Identification Number). This isn’t hard. You simply have to contact the IRS for this EIN. It’s like having a social security number for your business. You can learn more about how to get one here 
  1. Get your DUNS number too. Dun & Bradstreet is business credit’s main adjudicator. Having a DUNS number creates a business credit profile number. This will help lenders know where your business stands financially prior to extending your company a line of credit. 
  1. Open two accounts at the bank. You’ll need a standard checking account. One that is not linked to your personal account is essential. You’ll create the account under your business’ name and you will utilize both the EIN and the DUNS number. Then open a savings account, or you could get a CD that’s tied to the business checking account. Make sure you put some money in both. 
  1. Try to get vendor credit. Having all the numbers and accounts in place will do wonders for your business ventures especially as it applies to receiving credit. Start small, like with the phone company. Add utility bills in the business’ name. A local office supply store might be a good place to first seek a line of credit. Learn more 
  1. Apply for and receive a loan. Use your new bank accounts to obtain a small loan from the bank in the name of the business. You can use the money in the savings account to secure the bank loan, that will make them more likely to give you the loan.  
  1. Pay your bills on time. Ensure that you pay on time and in full. Sooner than you can imagine your business will have a positive credit rating and you will be able to gain additional credit opportunities. 

If you need further information click this to learn more.

Tips for Starting Your Own Video Production Company

Currently there is more interest in video production than ever before because so many businesses have realized just how effective a video can be for their sales.  People are much more likely to buy an item when they can see it in motion on video than they are from photographs simply because videos give you a much more realistic idea of the product and its features.  The public is also much more likely to view a video since social media sites like Facebook enables them to automatically stream the video as they scroll and because it is much more fun to watch a video than it is to read an article about a product or service.  A video production company can be lucrative in just about any location and should definitely be considered if you have always dreamt of becoming an entrepreneur.

Do research on the top video production companies

Argus HD Video Production, SocialFix, BigDropInc, Flikili and Simple Story Video are just a few of the many top rated video production companies that you can check out for some inspiration regarding your prices, studio, ideas and your target area so you can establish the exact services that you would like to deliver.

Tips for Starting Your Own Video Production Company

Get a formal education

A formal education in video production is a must if you want to be a credible business.  A course in business management can also help you manage your business correctly yourself and will enable you to monitor and expand your business much easier.

Determine your target market

Before you even start on your studio or loan applications you will have to determine your target market.  Are you making videos for everyone and anyone or do you prefer a certain group such as businesses for marketing purposes?  Perhaps producing wedding videos is more your style?  It is always good to decide early on what your target market is so you can invest in the right equipment right from the start.

Create a video production studio

A video production studio makes everything much easier because you have much more control over lighting and you always have a dedicated area for filming that is always prepared and ready.  CrediFi  Commercial Real Estate Property Data source that gives you access to plenty of resources for business deals that you don’t know about.  You can get a loan for your production studio from this fantastic firm and shop the best commercial properties that are for sale at the most affordable prices so you will always have a dedicated studio for your video filming and editing.

Enlist modeling agencies

Most of your clients are likely to be businesses that need promotional videos for social media pages but most of these businesses don’t have actors that can play the part in the videos.  A modeling agency can be a great source for actors for the production of marketing videos or even tutorial videos.

Market effectively

Marketing is one of the biggest key factors for making a success of your video production business.  Without a good marketing strategy you can say goodbye to your business.  Do proper research on the most effective marketing tools and remember that a successful marketing strategy requires consistency when it comes to posting adverts.

Video Production for the Healthcare Sector

Videos are needed to teach people a whole range of different things these days and they’re also used to spread awareness about various different issues around the world. The people need to become aware and know about everything that is happening around them, as it would definitely affect them in some ways too, whether directly or indirectly. That said, videos that are made for the healthcare sector serve a similar purpose. They exist to educate people about the different diseases and the solutions that are currently available now.

Video Production for the Healthcare Sector

Medical Videos

That said, this does not, under any circumstances, mean that these videos have to be boring. Actually, that’s just what people expect them to be, a dull yet informative clip that would put them to sleep or annoy them enough to make them want to ignore it altogether. On the contrary, they have to stop being exactly that; boring.

Medical videos are extremely important because they could potentially provide viewers with life-saving information. Therefore, it is extremely important that you make sure that the videos are interesting enough for the viewers to learn a thing or 2 from them before they click away from them. There are many things that you need to be careful about in such cases, as you need to keep your audience in mind and know clearly and exactly what it is that you’re trying to achieve. Are you trying to spread awareness about a new disease? Are you trying to sell a solution to your audiences?

If you’re trying to tell your audience about a new disease, try and keep the voice overs in your video casual and to the point. Make it sound conversational, as otherwise it would begin sounding like something out of a documentary; stiff and boring. Then again, it would depend entirely on the main purpose and theme of your video, and you will have to take that into consideration when you’re writing your script. Do take that into consideration.

Also, one very important and obvious thing that usually tends to make medical videos boring is the fact that there’s generally more telling than showing. You don’t want that. You need to be able to have more showing than telling, as that generally does the trick. Don’t add more voiceovers than necessary. The audience doesn’t want to hear someone drone on and on about something that is extremely obvious to them, so don’t bother wasting your breath on something like that.

Visuals are extremely important, as they send the message across to the audiences very easily and are sure to garner a lot of responses. However, that’s not the only method, as you can also convey important messages through writing, such as in medical journals. Take Dove Press for instance, which is a medical journal that has information on all the most important newest medical discoveries and more. However, in this day and age visual aid is the best way to deliver a message across to a wide audience. To learn more about medical video tips, read http://www.caseydemchak.com/blog/blog/medical-video-script-writing-tips-part-1-2/